Scottish Pacific Benchmark
Direct Mail


The problem
Scottish Pacific Benchmark needed to get a better response from their direct marketing campaigns. The previous campaigns lacked cut-through and the simple letter and envelope format was tired.

The solution
A powerful and timely message combined with strong art direction delivered to a national prospect database. Creative execution includes a clever die cut (vice) and must read copy.

The result
After the first day, enquiries from one state alone were better than half the monthly national average.

   




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