Fuji Xerox Document Supplies
Direct Mail


The problem
Poor product sales history and low customer awareness of NeverTear, a unique and almost indestructible polyester stock that looks and feels like paper, is waterproof and can withstand constant handling.

The solution
A ‘duck’ direct mail teaser and a direct mail swatch book follow-up selling product benefits.

The result
Increased awareness resulting in a 35% sales increase.
   




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Copyright © Azzopardi & Partners